September 3, 2020

nora ebdon

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There was no controversy. For a long time, women have been forced to be content with one-size-fits-all vibrators. The true icing on the cake is that Lora DiCarlo still showcased the Osé at the Showstoppers press event that is associated but not wholly operated by CES. CES 2019 was a sexless wasteland of not-so-new products that feel increasingly divided from the realities of the world we live in. Using this gadget and app combo, ... OhMiBod is a regular at CES, previously showing off a vibrator that you could sync with your music. In that snapshot, I’ve seen a lot of changes over those four times I’ve been here in five or six years. As far as femme tech and sex tech, and in terms of our experience in the past — I’ve been to CES maybe four times now. Liz Klinger, CEO of Lioness, was able to do an interview with VentureBeat about her AI-enabled sex toy on the floor of CES 2020 this year. The Osé has the power to redefine the women's pleasure industry. Lioness and other sex tech companies are drawing plaudits as well as headlines. Also last year, the porn company Naughty America had a prominently displayed VR porn room that attracted long lines. At this point we’re profitable, so we’re not chasing people for cash, thankfully. We put together an algorithm that’s able to show these hot spots, where people have higher arousal and more likelihood of orgasm. There’s also a temperature sensor, mainly as a way to automatically start recording a session, picking up changes in body temperature. VentureBeat: Can you tell me about the background behind Lioness? It was a separate room. A lot of different drug companies use it. Onda, a green robotic G-spot massager, and Baci, a pink robotic clitoral stimulator also picked up Innovation awards. She happened to have a Lioness, and she saw an overnight change in her orgasm. Liz Klinger, CEO of another women-focused pleasure tech company, Lioness, described the Lora DiCarlo situation as "almost a perfect parallel" to what happened to her at CES 2018. Talking about how the distinction is so difficult to pinpoint. For the folks over at Crave, they had a similar thing, where they had very subtle cleavage showing with their necklace vibrator, and the CTA had a problem with that. Klinger: The main thing is, in terms of the AI guidance, we’re going to be rolling that out in mid-2020 to all Lioness customers. Klinger: At least in terms of CES, it’s been an interesting history. Klinger: It’s definitely a positive step for the category and for the mainstreaming of it. "Sex is a part of base physiological function of every single human being — there's not that many categories you can say that about. VentureBeat: Do you know how many sex tech companies are here now in total? Even for us, if you have someone from, say, Saudi Arabia coming through — sex toys are illegal there. Luckily, it seems clear that women like Klinger, Haddock, and their team of diverse thinkers will take advantage of that opportunity with or without CES. Klinger: Right. VentureBeat: How many people work at Lioness now? Looking down the line, we’re looking at different possibilities as far as a suite of products. We’re trying to find a way to avoid having too many buttons, to make it automated and seamless. It's certainly a deeper part of most people's lives than most IoT.". But that fails to explain why, in the past, sex toys have won similar CES awards. She knows her way around sensors and everything. VentureBeat: What else is coming up for you? Lioness' Klinger had a different perspective. Lioness is both the name of the company and the name of their product. Lioness uses AI guidance to help improve orgasms. For some folks, they’re getting a new experience over time from the same product that they bought. Klinger: We’ll see. We caught up with her to learn more about Lioness, her 2020 plans and her expectations from CES. What do you want? We’re trying to figure out the best way to do that. VentureBeat: I remember looking at their technology, the micro-robotics, and thinking it was pretty cool. And that's exactly why the Lora DiCarlo team is not backing down now. I don’t know if you remember. One of the mantras at the nearly all-women company is "never yuk someone's yum." That’s the thing that our customers are really looking for. VentureBeat: CTA had their whole episode with Lora DiCarlo, which was very educational for everyone. There’s FSFI, the Female Sexual Function Index, a survey that you fill out. It’s like, the necklace sits here. But Lora DiCarlo and other women-led companies (particularly related to sex) are pointing to CES' storied history of sexism and double standards. They said, “I don’t know why we got this in the first place, so you use it for a few days.” I came in with a banner, set it up, and did my thing.

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