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September 3, 2020
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However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). Brands use differentiation strategy in order to gain a bigger market share. Market Development: One of Nike’s supporting intensive growth strategies is market development. For example, Nike enters new markets in Africa and the Middle East to increase its shoe sales revenues. Nike has maintained and promotes the position in the market, as the company is focused on the self-confidence, style and the attitude. China is the country that has overtaken Japan because it has become the Nike’s second-largest market. the company is aspiring the maximum of the consumers. The Nike brand, with its distinct V-shaped logo, quickly became regarded as a status symbol in modern urban fashion and hip-hop fashion due to its association with success in the sport. Nike has the variety of products, as the company has the official website and there are the customize and design products or shoes for the customers. There are the benefits because there is technological growth a company focused on productive capacity (Descaparatismo.com, 2015). See our. It is important to get remembered, to be remarkable, different from the competitors. nike : nike’s differentiation and leadership strategy : nike’s cost leadership generic strategy sustains competitive advantage based on costs. Nike factories are exposed to the bad pollutants, heat and the toxic chemicals as glues used, employees are living in bad health conditions. Market Penetration: A strategic objective linked to market penetration is to increase Nike’s market presence by increasing the number of authorized retailers. Therefore, athletes are supported in the market and they are interested in buying the products. There are also the negative aspects of the Nike locations, as there are evidences of the abuse of workers because they work in terrible conditions in factory. There are the opportunities for Nike in the market as there could be focus on the Generation Y or the women, example, Nike could appeal health conscious women by providing them with the women’s yoga shoes etc (Trefis Team, 2015). Nike implemented this intensive strategy in its early years, such as when it introduced apparel and sports equipment to its product mix. Nike’s differentiation generic strategy provides unique products. Product development and differentiation: In this generic strategy, the company minimizes production costs to maximize profitability or reduce selling prices. For example, the company integrates cutting-edge designs for its shoes. There are the services in the China and Eastern countries; China has the faster-growing markets. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. Nike is known as the market leader in the athletic footwear market because competitive advantage is there and dominant strategic plan when compared to competitors. The target market of the Nike includes the athletic footwear market example, there are the products for the sports, urban youth, individual athletes, athletes, teams etc. References: panmore.com/nike-inc-generic-strategy-intensive-growth-strategies,wikipedia, # NIKE #Marketing Strategy . Nike has the strength in the market as the company has the strong brand recognition and there is focuses on the innovative product range. There are about 20,000 retailers in the country U.S. and approximately 200 in the other location of the world. Thus, through such branding initiatives, Nike ensures that all its employees have the ultimate goal of creating a world-class sporting product at the back of their minds all the time. This strategy facilitates the company’s growth by targeting new markets or market segments. The Nike Community Ambassador Program, allows Nike employees from around the world to go out and give to their community. We realize that the team-mentality that captured the spirit of athletics in the late 1980's and early 1990's has been replaced by a sense of individualism. However, the company has the effective operations in the Americas and Europe and the market is also effective in the Middle East and Africa. You have entered an incorrect email address! Therefore, the company does not have the control over on the country political and the legal environment. Regarding the competitive advantage Nike is marinating its position in the market, as the company is satisfying consumer’s needs and there is the innovation in the company original products, therefore, in the industry Nike is sustained and upholding its position.
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